We are pleased to announce that Coop Norway and Energizer have launched the world’s first battery reverse vending machine in Oslo, Norway. The event was held on Earth day, April 22nd, at one of Coop's stores.
The machine is developed by Refind Technologies and allows customers to return all types of household batteries in a similar way as a reverse vending machine for bottles. The customers will receive a discount of one Norwegian krone per battery in the form of a discount coupon that can be used when buying new batteries. We hope that this initiative will have a positive impact on battery recycling by increasing awareness and providing incentives for people to recycle household batteries.
This has been an incredible and unique opportunity for us at Refind; to develop the world's first reverse vending machine for batteries and our first consumer-focused machine/application. The main goal was to design a machine that is user-friendly and easy to understand for anyone who comes by with a battery to recycle. We know everything about recognizing and handling batteries, so the main challenge was to make it cost efficient, user friendly and precise. We therefore, focused a lot on the user experience when reading the display screen, interacting with the machine and receiving the printed coupon.
Highlights from the launch: